Thor Saevarsson

Thor is a film and commercial director whose work focuses on character-driven stories across all genres. He’s currently in pre-production of his debut feature, supernatural thriller The Hidden, shooting in Iceland summer of 2020.

Born in Reykjavik and raised in Stockholm, Glasgow and London, Thor has long been considered one of Europe’s brightest commercial directors and the creative force behind innovative, award-winning ad campaigns for such international brands as Nike, Asics, Adidas, Visa, Philips, Sony, McDonald’s, Heineken, Vodafone, Porsche, Maserati, Axe, T-Mobile, Peugeot, Renault, Coca-Cola, Opel and Skoda.

Thor has been included in the prestigious Saatchi New Directors Showcase at Cannes, named in the top 10 directors lists of almost every industry publication as well as being recognised as one of Scandinavia’s top directing talent with nominations and awards at the Epica, Clio, Cannes Lions and Eurobest among others. 

Thor splits his time between Milan and Reykjavik and recently put finishing touches on a photographic book featuring images from Iceland during the lockdown of the Covid-19 crisis.